Introduction to Course
This is an introductory course that attempts to give you an overview of the main theoretical positions, discussions and debates that have unfolded in academia, and society more broadly, about ‘globalisation’. We try to understand how globalisation is understood and spoken about as a concept and as a process, a contested concept and a contested process.
Many of the ideas and concepts that are introduced in this part of the course will be taken up in greater detail in the next two parts to follow.
- Lectures – must be understood as laying the context and framework for reading and for work to be done in tutorial assignments; they cannot repeat and explain in detail all that every article in the reading pack says; rather, they try to organise arguments from the readings according to a particular logic through which you can approach your own reading. Your own reading is therefore as important in your learning process as your attendance of lectures, and individual reading and lectures should be seen as complementary. See lecture overview. It is also important to note that these lecture notes provide just an overview of the issues that should be followed through all components of the course, that is individual reading, lectures and tutorials.
- Tutorials – guide you through two important sets of readings in the course; the assignments should be seen as related to each other.
- Test – proper preparation for and participation in tutorials should be sufficient for you to be ready for the test.
- Exam – the exam will cover one additional set of readings and discussions that the tutorials will not cover, that related to the anti/alter globalisation movement.
- Reading & writing – It is important to relate your experience of the classroom and written texts to lived experience; to try to write in the form of argument; to see the world as a text and attempt to read it in a sociological manner.
‘Globalisation’
- What does it mean to come from somewhere today? Many of you come from places outside of South Africa. We would not, however, be able to tell this difference without asking where each of you comes from. We’re all wearing the same kind of clothing, speaking the same language and participating in the same quest for knowledge through the space of the university. Expand with examples – a day in the life of the ‘global citizen’ – water supply, money transactions, choice of clothing label, music, determination of status and access to ‘in groups’, etc. What some would call a global culture, a global village, one world. At the same time there are still markers of difference e.g. accents and traditional clothing, but even these markers are no longer fixed in their meaning/s – e.g. accents being shaped by MTV, traditional clothing becoming high fashion items all over the world, Bollywood’s influence on fashion and music.
- ‘Globalisation’ – a term/concept that has been used and gained popularity since the end of the 1970s, beginning of the 1980s; to highlight the growing/increasing interconnectedness of the world; explained in the main as the interconnectivity between nation-states, fuelled by technological and economic developments; also as a profound re-ordering of the ways in which we experience the world as subjects; and as a period of challenges to Enlightenment notions of totalising theories, reason and science, progress and development.
- A name given to a set of trends or characteristics or features common to the period since the 1980s that is markedly different from other global connections that might have occurred in earlier periods of societal development. Some theorists (e.g. Nabudere and Wallerstein) have argued that global connections have been emerging since much earlier in history than that period identified as ‘globalisation’, pointing to the Crusades, the slave trade, colonisation, the invention of the printing press, and so on as markers of earlier periods in which global interconnectivity were enhanced. However, theorists such as Anthony Giddens, David Harvey and Immanuel Castells have argued that the period identified as globalisation is significantly different in that it exhibits a number of similar trends that do not conform to earlier periods in which it could also be argued that global interconnections were happening. They argue that there have been profound re-orderings of those experiences that help us make sense of the world and our place in it since the 1980s – time, space, place, modes of communication and other forms of social interaction and engagement, and modes of representation.
- How has our sense of place become global? Example of hip-hop in the course pack – picture of girl playing hop-scotch on the Cape Flats in front of a wall with graffiti saying ‘West Side’ and with the face of Tupac Shakur – ways in which the imagery of rap and hip hop that depend very much on laying claim to particular places in the US have found resonance in places like SA and Brazil – expand through discussion – how new meaning/s are made through the appropriation of aspects of different cultures. Example of the colonisation of inner cities by big brands – expand through discussion – how Johannesburg inner city could be called Cell-C territory – the recapturing of public space by billboards and advertising.
- Space and time – Many theorists highlight the ways in which the development of technology, in particular satellite, digital and internet, have allowed for new meanings to be given to and made of space and time and the relationship between them. Examples – the transfer of money to a Swiss bank account does not require one’s physical presence in Switzerland – Giddens would explain this through the concept of ‘time-space distanciation’ – the ‘disembeddedness’ of social relations from/in space and time, that is, one does not have to be physically present in order to enact a particular transaction in a different space to that which one inhabits/occupies, in the same time; presence and absence become much more definitive features of social relations, with new forms of technology allowing for one to be physically absent from a particular space, yet present in the time in which a particular action is made to happen. The same example would be described by David Harvey in the way of the term ‘time-space compression’ – time and space being compressed in the immediate transfer of funds to the Swiss bank account without the need to travel in time and through space to Switzerland in order to deposit the funds; another example – call centre operators in India or Mauritius fielding sales for a company based in the US while its US-based operators are asleep, ensuring 24 hour production. Harvey argues that the development of capitalism (and globalisation) is the result of a series of time-space compressions that emerge as responses to the crises that capitalism is forced into periodically, with the changes in the system identified as globalisation corresponding to a particular crisis and set of time-space compressions emerging in the 1970s. This particular crisis, which many theorists have argued resulted in a particular form of capitalism, neoliberalism, emerging in response to it, will be explored in greater detail in lectures to follow.
- Representation – development of technology, in particular, has led to new forms of representation – electronic art and music, digital art, online journals, blogging, etc. This has had profound effects on the nature of cultural production, the mass media, television, advertising, business, ways of doing politics, and the ways in which we relate as social beings. Examples to expand on through discussion – reality TV and its construction of homogeneity and ‘one truth/reality’ to be replicated globally; blogging as political, business and personal ‘brand development’ tool.
- Communication – also as a result of the development of technology – e-mail, internet (social networking sites e.g. facebook), satellite, cellphones, etc. – changed the ways in which we interact and engage socially, enabling increasingly global connections and forms of mediation and communication in society.
- All of the above occur through and lead to changes in many aspects of the everyday – point to and expand on examples in course pack – global assembly line; music industry; corner shop; Nike concept store; hip-hop – each a case study of globalisation. Look at each and try to understand how it reflects some of the features that reflect globalisation as it has been described in these lectures.
- If we look at each of these features or changes in the world that have been apprehended and described as globalisation, we could argue that they have been beneficial and/or detrimental to different groups of people and to the globe as a whole. The question of what globalisation means for different groups in society today is one that we will be exploring in much greater detail through this course. We have only just begun by highlighting some of the characteristics or features of globalisation, as it has been described by mainstream theorists in sociology and other academic disciplines, as well as in society more generally.
Lecture 1
Introduction to Course
This is an introductory course that attempts to give you an overview of the main theoretical positions, discussions and debates that have unfolded in academia, and society more broadly, about ‘globalisation’. We try to understand how globalisation is understood and spoken about as a concept and as a process, a contested concept and a contested process.
Many of the ideas and concepts that are introduced in this part of the course will be taken up in greater detail in the next two parts to follow.
- Lectures – must be understood as laying the context and framework for reading and for work to be done in tutorial assignments; they cannot repeat and explain in detail all that every article in the reading pack says; rather, they try to organise arguments from the readings according to a particular logic through which you can approach your own reading. Your own reading is therefore as important in your learning process as your attendance of lectures, and individual reading and lectures should be seen as complementary. See lecture overview. It is also important to note that these lecture notes provide just an overview of the issues that should be followed through all components of the course, that is individual reading, lectures and tutorials.
- Tutorials – guide you through two important sets of readings in the course; the assignments should be seen as related to each other.
- Test – proper preparation for and participation in tutorials should be sufficient for you to be ready for the test.
- Exam – the exam will cover one additional set of readings and discussions that the tutorials will not cover, that related to the anti/alter globalisation movement.
- Reading & writing – It is important to relate your experience of the classroom and written texts to lived experience; to try to write in the form of argument; to see the world as a text and attempt to read it in a sociological manner.
‘Globalisation’
- What does it mean to come from somewhere today? Many of you come from places outside of South Africa. We would not, however, be able to tell this difference without asking where each of you comes from. We’re all wearing the same kind of clothing, speaking the same language and participating in the same quest for knowledge through the space of the university. Expand with examples – a day in the life of the ‘global citizen’ – water supply, money transactions, choice of clothing label, music, determination of status and access to ‘in groups’, etc. What some would call a global culture, a global village, one world. At the same time there are still markers of difference e.g. accents and traditional clothing, but even these markers are no longer fixed in their meaning/s – e.g. accents being shaped by MTV, traditional clothing becoming high fashion items all over the world, Bollywood’s influence on fashion and music.
- ‘Globalisation’ – a term/concept that has been used and gained popularity since the end of the 1970s, beginning of the 1980s; to highlight the growing/increasing interconnectedness of the world; explained in the main as the interconnectivity between nation-states, fuelled by technological and economic developments; also as a profound re-ordering of the ways in which we experience the world as subjects; and as a period of challenges to Enlightenment notions of totalising theories, reason and science, progress and development.
- A name given to a set of trends or characteristics or features common to the period since the 1980s that is markedly different from other global connections that might have occurred in earlier periods of societal development. Some theorists (e.g. Nabudere and Wallerstein) have argued that global connections have been emerging since much earlier in history than that period identified as ‘globalisation’, pointing to the Crusades, the slave trade, colonisation, the invention of the printing press, and so on as markers of earlier periods in which global interconnectivity were enhanced. However, theorists such as Anthony Giddens, David Harvey and Immanuel Castells have argued that the period identified as globalisation is significantly different in that it exhibits a number of similar trends that do not conform to earlier periods in which it could also be argued that global interconnections were happening. They argue that there have been profound re-orderings of those experiences that help us make sense of the world and our place in it since the 1980s – time, space, place, modes of communication and other forms of social interaction and engagement, and modes of representation.
- How has our sense of place become global? Example of hip-hop in the course pack – picture of girl playing hop-scotch on the Cape Flats in front of a wall with graffiti saying ‘West Side’ and with the face of Tupac Shakur – ways in which the imagery of rap and hip hop that depend very much on laying claim to particular places in the US have found resonance in places like SA and Brazil – expand through discussion – how new meaning/s are made through the appropriation of aspects of different cultures. Example of the colonisation of inner cities by big brands – expand through discussion – how Johannesburg inner city could be called Cell-C territory – the recapturing of public space by billboards and advertising.
- Space and time – Many theorists highlight the ways in which the development of technology, in particular satellite, digital and internet, have allowed for new meanings to be given to and made of space and time and the relationship between them. Examples – the transfer of money to a Swiss bank account does not require one’s physical presence in Switzerland – Giddens would explain this through the concept of ‘time-space distanciation’ – the ‘disembeddedness’ of social relations from/in space and time, that is, one does not have to be physically present in order to enact a particular transaction in a different space to that which one inhabits/occupies, in the same time; presence and absence become much more definitive features of social relations, with new forms of technology allowing for one to be physically absent from a particular space, yet present in the time in which a particular action is made to happen. The same example would be described by David Harvey in the way of the term ‘time-space compression’ – time and space being compressed in the immediate transfer of funds to the Swiss bank account without the need to travel in time and through space to Switzerland in order to deposit the funds; another example – call centre operators in India or Mauritius fielding sales for a company based in the US while its US-based operators are asleep, ensuring 24 hour production. Harvey argues that the development of capitalism (and globalisation) is the result of a series of time-space compressions that emerge as responses to the crises that capitalism is forced into periodically, with the changes in the system identified as globalisation corresponding to a particular crisis and set of time-space compressions emerging in the 1970s. This particular crisis, which many theorists have argued resulted in a particular form of capitalism, neoliberalism, emerging in response to it, will be explored in greater detail in lectures to follow.
- Representation – development of technology, in particular, has led to new forms of representation – electronic art and music, digital art, online journals, blogging, etc. This has had profound effects on the nature of cultural production, the mass media, television, advertising, business, ways of doing politics, and the ways in which we relate as social beings. Examples to expand on through discussion – reality TV and its construction of homogeneity and ‘one truth/reality’ to be replicated globally; blogging as political, business and personal ‘brand development’ tool.
- Communication – also as a result of the development of technology – e-mail, internet (social networking sites e.g. facebook), satellite, cellphones, etc. – changed the ways in which we interact and engage socially, enabling increasingly global connections and forms of mediation and communication in society.
- All of the above occur through and lead to changes in many aspects of the everyday – point to and expand on examples in course pack – global assembly line; music industry; corner shop; Nike concept store; hip-hop – each a case study of globalisation. Look at each and try to understand how it reflects some of the features that reflect globalisation as it has been described in these lectures.
- If we look at each of these features or changes in the world that have been apprehended and described as globalisation, we could argue that they have been beneficial and/or detrimental to different groups of people and to the globe as a whole. The question of what globalisation means for different groups in society today is one that we will be exploring in much greater detail through this course. We have only just begun by highlighting some of the characteristics or features of globalisation, as it has been described by mainstream theorists in sociology and other academic disciplines, as well as in society more generally. After the break we will explore what some of the more well known theorists have had to say about globalisation in greater detail.
Lecture 2
- Globalisation is spoken about in different ways by different theorists. What follows is just a glimpse into some theorists’ arguments here, largely those theorists who occupy the mainstream, that is, who are taught in sociology and who have gained popularity in academia and the media.
- McGrew in Modernity & Its Futures – groups different theorists into those with single or multi-causal explanations and descriptions:
o Single – Castells – stage of informational capitalism; capitalist development and the accompanying advancement of technology; emergence of the network form of organisation – inclusion and exclusion from global networks; Wallerstein – capitalist crisis as the cause of global interconnectedness, going back to before the period identified as globalisation; Rosenau – technological development; Gilpin – political-military relations
o Multi – Giddens – modernity (understood as characterised by the nation-state, industrialism and capitalism) produces the conditions of and for globalisation, characterised by changes in the political, economic, social and cultural spheres of life.
- I would like to use these distinctions to allow us to think through and categorise the different features and causes of globalisation that are identified across theorists:
o Political – changing role of the nation-state, with the strict boundaries between ‘the economic’ and ‘the political’ blurring here; increasing role and influence of the United Nations (UN) system, including the International Monetary Fund (IMF) & World Bank (WB), and economic powers like the USA (Giddens, Wallerstein); end of the Cold War and the realignment of political forces at a global level (Giddens, Gilpin, Wallerstein); changing modes of governing & theories of power (Foucault – studied in second year); new social movements and new political forms (to be discussed in the latter part of this part of the course).
o Economic – global crisis – how a crisis that began with the problems being experienced by US and European banks has come to affect every one of us in every part of the globe; global stock market – electronic money and the global control of the flow and exchange of material wealth; global systems of trade – regulated by the World Trade Organisation (WTO), which SA joined in 1994, resulting in severed job losses in the textile and footwear industries in the coming years as the rules of trade previously protecting local manufacturers came to be lifted in the interests of a global, export-orientated market – to be looked at in detail when we discuss the experience of globalisation in SA; labour flexibility – example of Levi’s (cf. course pack); neoliberalism (to come back to in later lectures through the example of SA).
o Social – expand through examples on how the experience of social engagement and social relations are increasingly changing because of technological developments and are increasingly characterised by global relations and processes – facebook, skype, satellite tv; global citizens; celebrity; reality tv; gender – while Giddens makes the argument that the position of women and gender equality have been addressed in the period of globalisation, other theorists and researchers would argue that greater inequality and socio-economic hardship has been the result of globalisation for many people in the world, and that women, especially poor women, have been the ‘shock absorbers’ of globalisation – example of women on the global assembly line – see course pack; example of Wits cleaners.
o Cultural – ‘the postmodern’ (Frederic Jameson – the postmodern as the cultural logic of late capitalism) – While this is not something we will have the time to focus on in this course, it is important nevertheless to acknowledge the emergence of a debate within these discussions about globalisation, related to the characterisation of the period of late capitalism as that of ‘postmodernity’ or ‘postmodernism’ as a new epoch replacing modernity. While some sociologists have argued that there are a recognisable number of changes within this period from the 1980s onwards, requiring us to proclaim a new epoch as ‘the postmodern’ or ‘postmodernity’ (including the disappearance of a belief in totalising theories or ‘grand narratives’ like Marxism, a play with the fixedness in meaning and giving meaning or representing, and contestations of teleological notions of progress), other theorists, in particular those who would argue against all-encompassing narratives, would resist such moves, asserting instead that these were features of ‘late modernity’ or corresponding to certain cultural changes at a particular stage of capitalist development (Jameson and David Harvey);
- revival of ‘the local’ – how particular groups respond to threats to their local identities, cultures and religions by reasserting and sharpening their differences;
- ‘westernisation’ vs ‘creolisation’ (will return to through James Ferguson and Gillian Hart in next lecture); consumer culture – how aspirations are determined by a global market and culture industry – example, the ‘idols industry’. Expand through discussion of other examples – blue jean culture through the marketing of the Levi’s brand; the ‘Coca Cola generation’ – problematise this notion through discussion.
- Giddens offers us yet another way of categorising the different conceptualisations of and responses to globalisation – radicals and sceptics – starting his 1999 lecture (see course pack) with a story about a friend who visits an African family and is surprised by the fact she spends the evening watching a not yet widely released American film, Giddens aligns himself with those he calls ‘radicals’ by implying that no place in the world has not been touched by the culture of ‘the west’. For Giddens, those who argue that all parts of the globe are now connected and that describe a set of changed economic, political, social and cultural features at a global level since the 1980s are correct and could be called ‘the radicals’ as they hold the view that social, political and economic relations have been profoundly altered since the beginning of the 1980s through growing global interconnectedness. He describes those who are critical of this view ‘the sceptics’, that is, those who are sceptical that this period of change necessitates being called and described as ‘globalisation’. He gives Immanuel Wallerstein, here, as a sceptic. We could use the lens of ‘radicals’ vs ‘sceptics’ to describe those points of view described above.
- At the end of his speech, contained in the course pack, Giddens makes use of the term ‘runaway world’, implying that globalisation and its consequences have created a world that we as people no longer have any control or sense of control over. Explore through discussion. The question of whether we have control over our individual and collective lives as human beings in this period of globalisation will be something we will try to answer as we proceed through this course.
- What does this particular way of speaking about the world mean for sociology, the social sciences and the study of society today?
o ‘National’ vs ‘global’/‘international’ levels of focus and study
o Bounded totalities vs unbounded potentialities
o ‘Global’ vs ‘local’ visions and lenses
These questions will be explored in our next two lectures in more detail, and throughout the course. We will return to them in our final lecture to try to answer them.
It might seem as though we have just thrown around a number of buzz words to describe this concept ‘globalisation’, and if you are still feeling uncertain about its meaning or have nagging questions about it, that is good. Next week we will be looking at theorists who argue that this way of naming our current experience of society should be understood in terms of its operation as a ‘discourse’ (after Michel Foucault), and offer an alternative understanding of what we have been calling ‘globalisation’ thus far.
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